The latest follow-up article published by WSWS.org on Tuesday [Sept 19th] supplies evidence that Google’s algorithm changes have continued to reduce traffic to alternative left-wing websites:
By other measures, the WSWS’s performance in search results has been impacted even more substantially. On September 16, the latest date available, articles from the WSWS were shown in search results 68,000 times, down from over 450,000 in April. This constitutes a decline of some 85 percent.
As a result of Google’s censorship, the WSWS’s global page rank has fallen from 31,000 to 41,000, according to Amazon’s Alexa traffic ranking software.
Other sites affected include:
Alternet, one of the top 3,000 sites in the US, has seen its Google search traffic fall by 71 percent between April and September, up from 63 percent in the period through July.
Democracy Now, one of the top 5,000 sites in the US, had its search traffic fall 50 percent between April and September, up from 36 percent in the period through July.
Common Dreams, ranked in the top 8,000 US sites, had its Google search traffic fall by 50 percent between April and September, up from 37 percent in the period through July.
Global Research, one of the top 14,000 sites in the US, had its traffic fall slightly from its massive 62 percent decline between April and July.
Truth-out.org, ranked in the top 12,000 sites in the US, had its search traffic fall by 49 percent, up from 25 percent in the period through July. [bold highlights added]
Although the article above makes no specific mention of smaller outlets and blogs, I was recently interviewed by a journalist from WSWS.org who confirmed that the attack is more widespread. For the purpose of our discussion I also constructed a graph that shows data for this site from April up to mid-August:
The blue line shows the % total visitors to this site (compared to the figure averaged for previous six months); the green line shows % change in traffic only directed from Google searches; and the red line is % change in total traffic from UK (I don’t have separate Google figures for this).†
Overall Google searches and total UK traffic both fell by 75% since the start of April and (not shown above) continued to decline throughout the second half of August and September. It is worth noting that although the overall decline is in some ways steady, I experienced a quite sudden collapse in traffic at the beginning of July when figures for visitors were abruptly halved and never recovered.
I would be interested to hear from others whose websites have been suffering similar declines in traffic and encourage readers to comment below.
† Note that the green and red lines show % change since the first week of April and therefore these values begin at 0%.
The blue line is constructed quite differently with 100% marking the equivalence to the average level during the previous six months (The line begins fractionally higher than that average, briefly exceeds it again at the beginning of June, and then very rapidly declines).
Update: David North responds to NYT article on Google blacklisting
Correspondence received from WSWS.org on October 3rd.
The WSWS published Monday an article reporting on the New York Times’ interview with WSWS International Editorial Board Chairperson David North, which was sent out in the last newsletter.
In response to the Times article, North issued the following statement:
“The WSWS’ exposure of Google’s attack on democratic rights is being widely followed and is having a substantial impact. The article that appeared in the Times was in preparation for a month. Its own research confirmed that traffic to the WSWS has fallen dramatically. When asked by the Times to answer our allegations, Google chose to stonewall its reporter. If Google had been able to refute the WSWS, it would have provided the evidence to Mr. Wakabayashi. It failed to do so because our charges are true. Google is engaged in a conspiracy to censor the Internet.
“Google’s effort will fail. Awareness is growing rapidly that core democratic rights are under attack. Google is discrediting itself as its name becomes synonymous with manipulating searches and suppressing freedom of speech and critical thought.
“The World Socialist Web Site will not retreat or back down from this fight. We are confident that our fight against government and corporate-sponsored censorship will continue to gain support.”
The WSWS’s petition protesting Internet censorship is gaining support, and has received nearly 4,500 signatures.
In the original piece I had stated misleadingly “The blue line shows the % change in total traffic (based on figures averaged for previous six months)”. The new statement is clearer and accurate.